WHAT TYPE OF SHOPS DO YOU PROPOSE?
We offer a Full Café concept (usually in streets) and a Large Kiosk concept (usually in a shopping mall). In some circumstances, these two main types can be complemented by smaller kiosks or mobile units (catering) which are always linked to a bigger outlet. A van / truck based Cart concept is also in development.
HOW BIG IS EACH SHOP?
The Full Café is anywhere between (100to 230 sqm). The Large Kiosk requires around (37 sqm) for the shopfitting, plus seating area (35 seats minimum).
WHO ARE YOUR CUSTOMERS?
We welcome in our outlets a broad range of consumers, from singles to families, from students / professionals to retirees, and from locals to tourists. Women represent a significant portion of our guests. Overall, as a flexible Coffee & snacks eaten hot or cold, savory or sweet, everyone can enjoy in Key Cafe from the very young to the very wise!
WHAT DOES THE FRANCHISE SYSTEM INCLUDE?
It includes the use of the brand name, trademarks, recipes, operational systems and methods, and decor. Additionally, you will receive support in these specific areas:
Site selection guidance
Shop conceptual design including specifications for leasehold improvements
Consolidated package for most of the equipment
Initial training for owner, operations manager and staff
Ongoing training and updates (including quality control) for increasing efficiency and profitability
Ongoing culinary and beverage development
Supply of main ingredients and favorable national contracts with suppliers of goods and services
Operating manuals, procedures, marketing, and business management systems
WHO DESIGNS AND BUILDS MY STORE?
A. We will provide you with conceptual drawings and specifications for leasehold improvements (including some site specific drawings). You will need a local architect to do the technical / building plans & project management. You will also require a construction contractor (shopfitter) for the construction. We will have a restricted supervisory role to ensure consistency of quality standards.
DO YOU OFFER AREA DEVELOPMENT / MULTI OUTLET OPPORTUNITIES?
A. Yes. We are actively seeking qualified candidates to develop between 3-10+ locations. We only offer single unit franchise opportunities in specific markets or under certain circumstances.
WHAT TYPE OF MARKETING ASSISTANCE IS AVAILABLE?
A. Our Marketing Manual covers a wide range of marketing initiatives from grand opening programs to ongoing Local Store Marketing (LSM) as well as Public Relations and social media tips. As a Group, we have specific PR, social media and web tools to promote our brands worldwide.
HOW IS THE SITE SELECTED FOR MY OUTLET?
A. We will provide you with a checklist to assist you during this process. We will also share our opinion & advice for you to benefit from our experiences. However, you will require a local expert to further advise you.
HOW MUCH CAN I EXPECT TO MAKE IN SALES?
A. Legally, we cannot estimate the level of sales you will potentially make in your store but, from our experience, depending on many factors (such as type of shop, location, environment, demographics, country, etc),